Instagram Character Limits
- Caption2,200 characters
- Bio150 characters
- Hashtags per post30 max
- Story text~100 visible
Instagram Caption Tips
- First 125 characters are most visible in feed
- Use line breaks for readability (press return)
- Place important info before the "more" cut-off
- Hashtags can go at the end or in first comment
- Emojis help break up text and add personality
FAQs
How many hashtags should I use?
Instagram allows up to 30 hashtags. Research suggests 5-15 relevant hashtags perform better than maxing out.
Do line breaks count as characters?
Yes, line breaks count as 1 character each. They're worth using for readability.