Meta Description Length
- Recommended length150-160 characters
- Google may truncateAfter 160 characters
- Minimum for SEO120 characters
Meta Description Best Practices
- Include your primary keyword naturally
- Write compelling copy that encourages clicks
- Match the search intent of your target query
- Include a call-to-action when appropriate
- Make each page's description unique
FAQs
Do meta descriptions affect SEO rankings?
Meta descriptions don't directly affect rankings, but they influence click-through rates from search results, which can indirectly impact SEO performance.
What if Google doesn't use my meta description?
Google sometimes rewrites meta descriptions to better match the search query. Write compelling descriptions anyway—they're still used most of the time.